Following on from some recent research about how individuals move about town, we are calling out to all Londoners to participate in a survey that we recently put together. The survey asks about two things: your travel habits and how you fund those travel habits. But a good place to start is: why should anyone care about these things?
At face value, topping up your Oyster card with credit or buying a travel card seems simple and mundane. However, we all know that the cost of travel in London is not only always growing – it also depends on who you are (which determines which discounts you are eligible for) where you travel to and from (i.e. what zones), when you travel (e.g., rush-hour or day time) and how frequently you tend to move between places over time periods that span from single days to an entire year (anyone out there ever bought an annual travel card? Not me!).
In other words, there isn’t really a transparent link between how you travel and what the cheapest fare for you to be paying is. Yes, I know about the daily capping on pay as you go – but if you are going to be travelling every day for seven days in a row, there is no “cap” on your weekly spend- so maybe you should have bought that 7-day pass! How do Londoners make these decisions?
There are some fascinating numbers relating to money and the tube. Over £40,000 was refunded to travellers between January and August 2010 as a result of complaints regarding overcharging. TfL itself estimates that over £300,000 is wasted per day by passengers buying paper tickets instead of opting for the electronic equivalent (see here), and other investigations have revealed that approximately £30 million of travel credit is sitting in the system, idle and unused. These vast sums of wasted money all point to the fact that making the correct decision at the point of purchase is not only uninformed and lacking in transparency, but also incredibly difficult for travellers to reason about in order to purchase the cheapest fare for themselves.
The survey has three parts:
- Questions about your travel habits! Where do you start/end your days? How often do you travel? What times do you travel? How consistent are your commutes?
- Questions about your topping up/travel card purchase habits! How much do you top-up by? Why and when do you use pay as you go? What travel cards do you buy? Why do you buy them?
- An opportunity for you to really help our research and enter a prize draw for a new Apple iPad! All you have to do is give us your Oyster card number and allow us to get your 8 week travel history from Transport for London. How will we use this? Your travel history will give us a direct insight into how groups of Londoners navigate our city. Keep in mind that we don’t want or ask for your name, telephone number, age, gender, or occupation. You are, to that extent, very anonymous (we ask for your email address for the prize draw). We just care about your Oyster card number and what kind of Oyster card it is- your travel history data will be stored safely and anonymously and will only be used for this research project. If you have any concerns or need clarification, get in touch with me (email or twitter).